The HONOR 400 and HONOR 400 Pro have arrived in South Africa, and they’re turning heads with their groundbreaking AI SuperZoom camera. Launched at the vibrant Kyalami Racecourse in Midrand, these smartphones blend tech, creativity, and speed in a way that resonates with Mzansi’s dynamic spirit. More than just phones, they’re creative tools designed to capture the beauty of South Africa’s landscapes, cityscapes, and everyday moments with unmatched clarity.

AI SuperZoom: A Game-Changer for Mobile Photography

At the heart of the HONOR 400 Series is AI SuperZoom, a feature that redefines what smartphone photography can do. Unlike traditional digital zoom, AI SuperZoom uses intelligent algorithms to sharpen details, enhance lighting, and deliver crisp images even at extreme distances. Whether you’re capturing Table Mountain from Sea Point, spotting wildlife in Pilanesberg, or zooming into Johannesburg’s glittering skyline, this technology transforms “too far” into “just right.” Here are seven ways AI SuperZoom changes how you see and share the world:

1. Cinematic Framing at Your Fingertips
   With 30x zoom on the HONOR 400 and up to 50x on the HONOR 400 Pro, you’re no longer just taking photos—you’re crafting scenes. Capture a street musician on Long Street or a lion lounging in Kruger without needing bulky lenses or perfect timing.
2. Discover Hidden Details
   Notice the weathered sign above your favorite Fish Hoek café or the distant ruins near Clarens for the first time. AI SuperZoom doesn’t just magnify—it reveals the small, often-overlooked details that tell a story.
3. Be the One Who Gets the Shot
   From rugby matches to Amapiano festivals, AI SuperZoom ensures you capture every moment, no matter where you’re standing. That winning penalty kick or your child’s school play? You’ll get it in stunning detail, even from the back row.
4. Trust Zoom Again
   Forget blurry, noisy zoomed photos. AI SuperZoom intelligently sharpens images and balances lighting, delivering results that feel true to your vision—without the disappointment.
5. Turn Stills into Stories
   With AI Image to Video, a single photo of Constitution Hill or a Maboneng sunset becomes a cinematic clip with a tap. It’s instant, shareable, and perfect for storytelling on social media.
6. Revive Cherished Memories
   Got an old photo of your Gogo at the Union Buildings? AI Upscale restores it, removing scratches and boosting clarity to bring faded memories back to life in high resolution.
7. Edit-Free Photography
   AI Erase Passers-by and SuperZoom work in real-time to eliminate distractions and deliver the shot you want—straight from the camera. No more “I’ll edit it later.”

More Than a Camera: A Creative Toolkit for Mzansi

Paired with a 200MP Ultra-clear AI Camera, the HONOR 400 Series offers features like AI Image to Video, AI Erase Passers-by, and AI Upscale, making it feel less like a phone and more like a creative studio. Running on MagicOS 9.0, it’s powered by a 5300mAh battery, 66W SuperCharge, and a 5000nit Ultra Bright Display, ensuring it keeps up with South Africa’s fast-paced lifestyle.

Whether you’re capturing the vibrancy of your city, the richness of your culture, or the people who make your world special, the HONOR 400 and HONOR 400 Pro bring every detail into focus. It’s a lens for Mzansi’s stories—built for the streets, skylines, and moments that matter.