The future of mobile isn’t just faster processors or bigger batteries—it’s intelligence. HONOR’s latest release, the HONOR 400 and 400 Pro, is more than just a smartphone drop; it’s a clear demonstration of how AI is stepping out of tech headlines and into our everyday lives.

Leading the AI Shift

HONOR is rewriting the smartphone rulebook with bold, world-first innovations. The AI Camera Button —an Android exclusive—shows just how central AI will be to the way we capture, share, and create. But that’s just the surface. The integrated Veo 2 Image-to-Video tool, ambient AI for smarter calls and lighting , and the brand’s \$10 billion Alpha Plan** to drive AI innovation globally are serious signals of intent.

Recognition is pouring in:

• “Game-changing AI” – Forbes

• “Quietly revolutionary” – Wired

• “Packed with AI utilities you’ll use” – TechRadar

Why AI Matters Here

South Africa is a mobile-first nation, with 90% of people accessing the internet via their phones. That makes AI not just a nice-to-have, but a tool for empowerment. Imagine:

•Real-time voice translation across 11+ languages, breaking down borders.

• AI-powered content tools tailored for creators and small businesses.

• Smarter batteries that can handle load shedding, long commutes, and data-saving hacks.

This isn’t futuristic fluff—it’s solutions designed for the way Mzansi actually lives and works.

Choose Your Intelligence Level

HONOR gives users the choice to decide just how intelligent they want their phone to be:

HONOR 400

• Colours: Meteor Silver, Lunar Grey

• 200MP main lens + 30x AI Zoom

• AMOLED screen, Snapdragon 7 Gen 3

• RAM Turbo up to 24GB, 6000mAh battery

• AI tools: Translate, Summarise, Smart Search

HONOR 400 Pro

• Colours: Ocean Cyan, Obsidian Black

• Adds 50MP telephoto lens + Veo 2 Studio

• Snapdragon 8 Gen 3, storage up to 512GB

Both devices carry the same promise: not just keeping up with the AI era, but helping to lead it.

The Bigger Picture

HONOR isn’t just launching phones; it’s building an AI legacy—one that puts Mzansi firmly on the global innovation map. These devices aren’t about chasing trends, they’re about inspiring journeys, unlocking creativity, and giving people the tools to work smarter, play harder, and dream bigger.

The AI shift has arrived, and it’s already in your pocket.