As an established artist, Cassper Nyovest has seen the evolution of music in South Africa. But in 2025, he turned to streaming to reinvent his career.

Streaming on Twitch isn’t just about gaming; it’s a powerful platform for artists to connect directly with their supporters in real time, all while generating revenue through monthly subscriptions. Cassper has recognised this potential, which is why he’s made Twitch a key component of his music rollout strategy.

Cassper took things to the next level by hosting a live stream on Twitch to launch his Kusho Bani music video. He invited other streamers and content creators to join him, amplifying the event and creating buzz around the release.

By using Twitch, Cassper didn’t just release a video; he created a live, interactive experience. Fans could comment in real-time, ask questions, and feel directly involved in the moment, making them feel like they were part of the launch.

This is just one example of how Cassper is embracing digital platforms to stay ahead of the curve. By using Twitch, he’s showing that artists can adapt to the times, using new media to connect with fans in ways traditional methods can’t.

Cassper Nyovest is not only using Twitch to launch his music videos but also setting a new blueprint for artists in SA. Embracing streaming and digital platforms allows artists to stay relevant and build more intimate connections with their audiences.

With over 1,000 paying Twitch subscribers and rapidly growing, Cassper’s digital presence is only getting stronger. His ability to tap into the streaming world and create real-time engagement with fans has proven that the sky is the limit for his career.