Johannesburg, South Africa – The 2nd edition of the Luxurious Marble Circus (LMC) at the Ground Venue in Muldersdrift recently played host to an unforgettable spectacle, where Johnnie Walker, the world’s number one premium Scotch whisky, took centre stage. Bringing its innovative creative platform, Johnnie Walker Afro-Exchange, to life, the event was a vibrant fusion of culture, music, style, and creative energy, delivering an experience that resonated with connection, creativity, and the spirit of modern luxury.
The LMC Playground, a focal point of refinement and immersion, offered sweeping views of the expanded Main Stage and a continuous flow of entertainment. Johnnie Walker’s activation significantly enhanced the Afro-Exchange space, inviting guests into a world where luxury met play, and reflection intertwined with interaction.
Attendees were treated to an exquisite array of Johnnie Walker cocktails, each layered with rich, distinctive flavours, alongside a specially curated mixology experience that elevated the glittering occasion. The festival’s atmosphere was further electrified by iconic performances from a stellar lineup of artists, including Oskido, DJ Zinhle, Maphorisa, Mi Casa, Soweto Gospel Choir, Laura Zimmermann, and Amy Wiles, much to the delight of enthusiastic festival-goers.
A standout highlight was the Johnnie Walker Art Exchange, an interactive space where guests could express their creativity through painting, transforming the area into a living canvas of collective artistic expression.
Ifeoma Agu, Group Head of Culture, Influencer and Advocacy at Diageo South, West and Central Africa, articulated the brand’s vision: “At Johnnie Walker, we believe in striding forward to create moments that spark conversation, connection, and purpose. Afro-Exchange is a powerful cross-cultural celebration that mirrors how Johnnie Walker creates, expresses, and defines culture. Through LMC, we invited guests into a world of luxury and play, reflection and interaction, creating an immersive experience that resonates far beyond the weekend itself.”
Now in its second successful year, the Luxurious Marble Circus continues to solidify its reputation as a pioneering cultural event, revolutionising the realms of performance, music, design, food, and art. Johnnie Walker’s participation underscored the event’s commitment to fostering a dynamic environment where creativity and cultural exchange thrive, leaving an indelible mark on all who attended.
