The new wave of entertainment, a new era of stars, the YouTube platform. Born i200n ,the online video sharing and social media platform was created with the vision to bring efficiency to the uploading and sharing of videos online. With the growing significance of digital marketing and the use of the internet in general,overtime,YouTube became one of the most convenient ways to share and upload content with the objective of either informing,marketing or entertaining. To date,YouTube has over 2.70 billion active users making the Googled owned platform one the biggest social media platforms in the world.
In South Africa, YouTube is one of the major players in the entertainment industry with massive amounts of content creators and artists utilizing the platform to showcase their talents and creativity. From pranks,vlogs,podcasts,fashion shows,music videos and many more from the entertainment world,South African YouTube offers limitless and exciting entertainment that has been gracefully received by millions of fans across the country,with some even expressing that they prefer YouTube over main stream Television.
The graceful reception of YouTube in South AFrica has lead to the ultimate result of generating many superstars and changing even many more lives. Content creators are becoming the new celebrities and stars of the industry, they are able to achieve this through the consistent posting of relatable content on the YouTube platform that creatively appeals and entertains the mass users of YouTube. The posting of relatable content has arguably changed the lives of many viewers in a sense of either being inspired,informed or just having a laugh. The monetization function on YouTube has actively changed the lives of content creators as creators get generate an income depending on the number of subscribers their channel has, the subscribers determine the value that advertising brands see in your channel which is mainly how income is generated.
South African YouTube has introduced us to many entertainers and recently upcoming superstars such as Ghost Hlubi, who is a young talent that specializes in pranks,vlogs and miniature dating shows. This type of youthful content is also quelled by young entertainers like Zille Wizzy,King Oumar,Joseph Dary and Sonwabile just to name a few.Leading podcasts like the podcast and chill network that recently hit 1 million subscribers have managed to keep the older demographic entertained. Basically,South African YouTube has grown to a point where there is content for any and every groups of people, music lovers,comedy lovers,fashion lovers and many more,it is truly the playground for modern entertainment.
