Cape Town’s Look at Ups has just dropped his latest single, “Location,” a sneak peek into his upcoming album, “Son of Joy.” With a style that exudes an entrancing, laid-back charm, Look at Ups seamlessly blends elements of hip-hop, Afrobeat, and traditional South African sounds. “Location” is an auditory journey that invites you to unwind and groove along, as it effortlessly merges modern trap beats with the rhythmic pulse of African percussion.
What truly sets Look at Ups apart is his lyrical prowess in Xhosa, one of South Africa’s official languages. By embracing his cultural heritage and rapping predominantly in Xhosa, he brings a profound sense of authenticity and pride to his music. This linguistic choice not only infuses his sound with a distinctive cultural identity but also fosters cross-cultural appreciation, making Look at Ups a standout artist on the global stage. As we eagerly await the full release of “Son of Joy,” Look at Ups promises to be a rising star in the ever-evolving South African music scene, delivering not only catchy tunes but also a captivating cultural experience.
