As a whole, the fashion world in South Africa is growing at an exponential rate, allowing brands to gain new voices, new visions and new aesthetics to guide this growth in any direction that they please and one way that brands can do this is through their models. Models bringing life to designs through photo shoots, runway shows, and promotional campaigns. They often embody the aesthetic and vision of the designers they represent, contributing to the overall storytelling of a collection. Here is a list of underground models that brands need to look out for.
@ukh0na
@ukh0na is character capable of conveying style and design to his audience. His social media presence showcases not only his modeling prowess but also his musical ability. @ukh0nas appeal lies not just in his distinctive style but also in the ability to convey authenticity. His social media presence showcases the raw energy of the city streets, capturing the essence of the urban lifestyle. Photographed against vibrant street art backdrops or in the midst of bustling cityscapes, @ukh0na effortlessly brings streetwear brands to life.
@tonyywith2wise
With her tall, slender frame and striking features, Miss Tonyy captivates the fashion world. Her unique look reflects a blend of diverse influences that make her stand out in the industry. Whether it’s the elegant creations of haute couture or the edgy styles of contemporary streetwear, she has the ability to embody the essence of any collection. @tonyywith2wise effortlessly brings life to the designs she wears. Beyond modelling she is an artist and creative designer birthing in her an understanding of the process of creating and wearing pieces.
@thatguymeesh
Meesh is the embodiment of urban style, seamlessly blending an edgy attitude with a laid-back coolness. With a keen eye for the latest trends in street fashion, Meesh has become synonymous with the gritty and expressive nature of streetwear. His look often combines elements of hip-hop culture, skateboarding influences, and a touch of avant-garde flair. Meesh is not just a canvas for fashion; he’s a living expression of the dynamic and ever-evolving spirit of the streets.
@wherescaiden
Known for a casual yet bold aesthetic, Caiden rocks everything from Football tees and distressed denim to statement sneakers and distinctive accessories. On the streets, Kai becomes a canvas for photographers and designers seeking to capture the essence of the contemporary softboy style. Caiden is a muse who effortlessly bridges the gap between the streets and old money.
@kae.woe
With an effortlessly cool and urban edge @kae.woe is the epitome of the edgy chic in the world of female streetwear modeling in South Africa. Her wardrobe is a curated mix of pieces telling a story of urban culture and self-expression. Tattoos and piercings complement her look, adding a raw authenticity to her aesthetic. @kae.woe’s images tell a story of bold femininity and unbridled confidence.
